The Goldilocks Pricing Strategy

Hello Hampton Roads,

How you price your home can mean the difference between selling quickly for top dollar or your home languishing on the market and attracting low ball offers! Here's the bottom line:  you want to price your home to sell using the Goldilocks pricing strategy: The Goldilocks pricing strategy is the “sweet spot” number that attracts the majority of home buyers.  The more buyers that see your home, the more likely it is to sell quickly and for a good price. 

The Goldilocks Pricing Strategy

Whatever you do, don’t over price your home--it is like the kiss of death in any market.  If your home is on the market and you’re not getting any calls or showings, this is the market’s way of telling you that your home is overpriced.  

Over priced homes always take longer to sell and end up hurting your chances of getting a top offer.  Today’s buyers are sophisticated—they look at time on the market, how many times the home has been listed for sale and at what prices.  They do this to gauge your level of motivation--price drops breed more price drops until the home sells. 

Remember, once your home hits the market, time on the market is not your friend.

You don’t want to price too low, either.  A home that’s priced too low has people wondering if there’s something is wrong with it, and what’s worse is you end up leaving a lot of money on the table that you could have gotten if the home were priced right in the first place. 

The best approach is what I like to call the Goldilocks strategy.  Price your home just right using solid comparable properties and factoring in recent updates.  With the help of your Realtor, determine market value of your home and price it just a hair under.  This method will attract the most  attention from, increase your chances of receiving multiple offers, and drive the sales price over asking.

Just like the fairytale, the best way to a happy ending is to price your home  “ just right”!  If you’re curious about what your home could be worth today, you can get a free market activity report here:

Thanks for Reading,


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