The Goldilocks Pricing Strategy
How you price your home can mean the difference between selling
quickly for top dollar or your home languishing on the market and attracting
low ball offers! Here's the bottom line: you want to price
your home to sell using the Goldilocks pricing strategy: The Goldilocks
pricing strategy is the “sweet spot” number that attracts the majority of home buyers. The more buyers that see your home, the more likely it is to sell
quickly and for a good price.
Whatever you do, don’t over price your home--it is like the kiss of death in any market. If your home is on the
market and you’re not getting any calls or showings, this is the market’s way
of telling you that your home is overpriced.
Over priced homes always take longer to sell and end up hurting your chances of getting a top offer. Today’s buyers are sophisticated—they look at time on the market, how many times the home has been listed for sale and at what prices. They do this to gauge your level of motivation--price drops breed more price drops until the home sells.
Remember, once your home hits the market, time on the market is
not your friend.
You don’t want to price too low, either. A home that’s
priced too low has people wondering if there’s something is wrong with it, and what’s worse is you end up leaving a lot of money on the table that you
could have gotten if the home were priced right in the first place.
The best approach is what I like to call the Goldilocks strategy.
Price your home just right using solid
comparable properties and factoring in recent updates.
With the help of your Realtor, determine market value of your home and
price it just a hair under. This method will attract the most attention from, increase your
chances of receiving multiple offers, and drive the sales price over asking.
Just like the fairytale, the best way to a happy ending is
to price your home “ just right”! If you’re curious about what your home could
be worth today, you can get a free market activity report here:
http://marketreport.hamptonroadsrealestate.us/
Thanks for Reading,
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