🏡 How to Succeed in a Tough Real Estate Market 💪

Hello Hampton Roads,

📉 How to Succeed in a Tough Real Estate Market—Hampton Roads Edition

Navigating today’s real estate market can feel like a rollercoaster—and in Hampton Roads, buyers and sellers are feeling the pressure.

🏡 First-time buyers hit a record low in 2025, making up just 24% of home purchases nationwide. Affordability is a major hurdle, even as the Federal Reserve has cut rates twice this year—a 50 basis-point cut in September followed by another 25-point cut last week.  But despite these efforts, mortgage rates remain stubbornly high, making it harder for many to enter the market or upgrade to a larger house.

On top of this, we’re seeing more homes come onto the market, and as we head into the holidays, the seasonal slowdown is starting to kick in. 

So, what can you do to succeed in a market like this? 

Whether you’re buying or selling, planning is key—but being prepared is even better. Planning works well in stable times, but preparation is your real friend in a changing market. It helps you handle those unexpected twists, so no matter how things unfold, you’re ready.

🔑 Key Takeaways: Thriving in Today’s Market

• 🏡 Buyers need flexibility and financial readiness Explore creative financing options, budget for hidden costs, and stay open to new neighborhoods to maximize opportunity.

• 📈 Sellers must stand out and stay realistic Price competitively from the start, stage with sensory appeal, and prepare to negotiate with serious buyers.

• 🧠 Preparation beats planning In a shifting market, adaptability is your superpower. Whether buying or selling, being ready for surprises gives you the edge.

• 🎯 Timing and mindset matter With seasonal slowdowns and rate fluctuations, success hinges on strategic moves and a proactive mindset.

🧗‍♂️How Buyers and Sellers Prepare for Success in a Tough Real Estate Market

For Buyers: Preparing for the Unexpected

In today’s market, buyers need to focus on two things: flexibility and financial readiness.

1. Know Your Financing Options: With higher mortgage rates, affordability is front and center for buyers. Be prepared to explore a range of financing programs, especially ones that help with down payments or closing costs. Many lenders offer options specifically for first-time or low-to-moderate-income buyers that can make a big difference in out-of-pocket costs. Staying updated on financing programs and working with a knowledgeable lender can help you find creative ways to save.

2. Plan for Costs: Beyond the down payment, buyers should be prepared for closing costs, moving expenses, and unexpected repairs once you’re in the home. Saving extra funds for these can give you the peace of mind that, even if an appliance breaks or there’s an immediate repair, you’ll be ready. Many first-time buyers find that these additional expenses can sneak up on them, so budgeting for them early on can make a big difference.

3. Stay Ready for Quick Moves: With more inventory on the market, you may come across homes that have been sitting longer and where sellers might be more motivated to negotiate. But you’ll need to act quickly if you find the right property. Having pre-approval and being clear on your budget will help you move confidently if a great deal appears. Also, flexibility with your timing, especially around the holidays, can sometimes give you an edge if sellers are eager to close.

4. Be Open to Different Neighborhoods or Types of Homes: If prices are higher than expected in your ideal neighborhood, consider looking in areas you hadn’t previously considered. Widening your search to neighboring communities can reveal more affordable options with similar amenities. This flexibility can open up more opportunities to find a home that fits your needs within your budget.

For Sellers: Standing Out in a Crowded Market

For sellers, today’s market means taking extra steps to make your property stand out while being prepared for longer days on market.

1. Price It Right from the Start: With more competition and buyers facing higher rates, setting an attractive price is key. Overpricing in this market can lead to longer days on market, which can actually work against you. Take a realistic look at comparable homes that have recently sold, and consider starting at a price that appeals to buyers right away. A well-priced home, even in a slower season, will catch attention.

2. Stage Like a Pro: Staging isn’t just for luxury homes—it’s a proven strategy for all price points. A well-staged home can help buyers imagine living there, and that emotional connection can make all the difference. Small touches, like neutral colors, clean lines, and a welcoming entryway, can make your home feel more inviting. Focus on he senses beyond what you see--soothing sounds of music and even pleasant smells like vanilla can make an impression. This preparation is even more essential during the holiday season, as buyers are often juggling multiple commitments and may need an extra reason to remember your home.

3. Be Ready to Negotiate: With motivated buyers looking for deals, it’s wise to prepare for negotiation. Consider in advance where you’re willing to be flexible, whether that’s in price, repairs,closing costs or even closing date. The goal is to keep the conversation going and show that you’re willing to work with serious buyers. Sellers who are prepared to negotiate are often the ones who come out on top.

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🤔 FAQ: Navigating a Challenging Market

1. Is now a bad time to buy a home? Not necessarily! While rates and inventory may be tricky, buyers who are financially prepared and flexible can still find great opportunities—especially if they’re open to creative financing or exploring emerging neighborhoods.

2. How do I compete with cash buyers or investors? You don’t need to outspend them—you need to out-strategize them. Get fully pre-approved, work with a responsive agent, and make your offer as clean and compelling as possible. Speed and clarity can win over cash.

3. What if my home isn’t getting any showings? It might be time to reassess your pricing, photos, or staging. Even small tweaks—like better lighting or a refreshed scent—can make a big difference. Your agent should help you pivot quickly.

4. Can I still sell if I need to buy at the same time? Yes, but it takes planning. Consider options like rent-backs, extended closings, or contingent offers. A skilled agent can help you time both sides of the transaction to reduce stress and risk.

5. What if I’m just overwhelmed by the whole process? You’re not alone. This market demands more strategy and emotional stamina than usual. Lean on a trusted agent like Liz Schuyler, RE/MAX Allegiance—ask questions, and take it one step at a time. Preparation beats perfection. Liz offers a free consultation to discuss your real estate goals.

Remember: Preparation Beats Planning

Real estate markets aren’t always predictable, but being well-prepared gives you a significant advantage. Prepare to adapt to changing conditions, stay flexible, and be ready to act when the time is right. A well-prepared buyer or seller can succeed, no matter how tough the market.

Ready to take the next step? Schedule a free consultation, and let’s create a plan that works for you in today’s market.

🧠 Selling Smart in a Tough Market

Today’s buyers are cautious, rates are sticky, and competition is real. But with the right prep, pricing, and positioning, you can still win. I’ll help you navigate the noise and sell with clarity, confidence, and strategy. 🎯

📅 Book Your Free Home Selling Strategy Call

Thanks for Reading,

Back to Hampton Roads Real Estate Ramblings

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Liz Schuyler, Virginia Beach Real Estate Agent
RE/MAX Allegiance

Liz Schuyler is a top Virginia Beach REALTOR® with RE/MAX Allegiance, licensed since 2001 and trusted across Hampton Roads. With 350+ homes sold, she helps clients Sell, Move, and Invest with confidence and strategy.

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